Experience

Built from the Operator's Side

My perspective comes from more than two decades of building and leading digital businesses, products and transformation programs across telecom, banking, fintech and technology.

I have worked across different markets and organizations — from large-scale telecom operators to banking and digital platforms — with responsibility spanning digital strategy, customer experience, product, e-commerce, ecosystems and growth.

Now

Digital, Customer Experience & E-Commerce

Vodafone Qatar · Doha

Leading digital channels, customer experience, e-commerce and digital growth initiatives across a highly competitive telecommunications market.

  • Focus areas include digital adoption, app and web experiences, digital sales, e-commerce, customer journeys and transformation
  • 1.13 million monthly active app users and 9.24 million monthly digital interactions
  • Restructured e-commerce logistics, cutting delivery cost by 80% and lifting monthly eShop revenue to its highest level in 16 months
  • Runs an annual digital revenue target of 300M QAR across four teams covering digital channels, product management and CX
Prior

VP — Head of Digital & Ecosystem

Sohar International · Muscat, Oman — Banking

Led digital and ecosystem strategy across banking, including the development and growth of digital banking propositions and a multi-service digital ecosystem.

  • Digital registered customers increased by 55%, active customers by 35%, and transacting customers by 45%
  • The ecosystem expanded to more than 50 products and services
  • The work received regional recognition, including the GCC Best Digital Ecosystem Award
9 yrs

Digital Services & Products

Turkcell · Istanbul, Türkiye — Telecom

Spent nine years within one of the region's leading telecommunications and technology organizations, working across digital services and products at significant scale.

  • Experience included digital platforms such as BiP, mobile services, digital content and an application ecosystem reaching millions of customers
Earlier

Earlier Experience

Türk Telekom · BELBİM / İstanbulkart · Netcell · Bitay — Türkiye

Leadership and product roles across telecommunications, fintech, payments and mobility — building the foundation for everything that followed.

Technology matters. But customer adoption and business impact matter more.

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